A Case Study on Earning 600,000 in 11 Months with Asakusa Temple Omamori
Today, we’re sharing a fascinating case study about a young man who, with no initial capital, earned over 600,000 in just 11 months using the power of the internet! This story is not only intriguing but also highly inspirational. Let’s dive into how he achieved this remarkable feat.
Case Background
This young man was originally living in dire straits, almost at the end of his rope. He decided to leverage the internet to start a business and chose a small item costing only 2 RMB. Through specific marketing techniques, he managed to increase its market value by 100 times. The magical item in question is the Asakusa Temple Omamori.
Asakusa Temple Omamori
Asakusa Temple is one of Japan’s most popular temples, renowned for its accurate fortunes. Omamori, similar to amulets, have the function of bringing good luck and safety. They come in various types, covering academics, love, health, and more. Due to the temple’s reputation for accurate fortunes, it attracts a large number of visitors, thereby boosting omamori sales.
The Business Opportunity in Omamori Reselling
The price of omamori in Japan is generally around 1,000 yen, equivalent to about 215 TWD. When purchased through reselling services, including direct shipping to Taiwan and additional fees, the price can increase to around 1,000 TWD per omamori. However, our protagonist discovered a more creative business model.
Mathematical Model Analysis
To confirm the feasibility of this business model, we can use a simple mathematical model to analyze its profitability. Let’s consider the following assumptions:
- Cost price: 2 RMB per piece
- Domestic shipping fee: 12 RMB per order
- International shipping fee: 97 RMB per order
- Domestic selling price: 88 RMB per piece
- International selling price: 200 RMB per piece
- Domestic sales ratio: 80%
- International sales ratio: 20%
- Total sales: 10,000 pieces
Revenue and Cost Calculation Formula
First, we define the following variables:
- ( C_i ) = Cost price (2 RMB per piece)
- ( P_d ) = Domestic selling price (88 RMB per piece)
- ( P_j ) = International selling price (200 RMB per piece)
- ( S_d ) = Domestic shipping fee (12 RMB per order)
- ( S_j ) = International shipping fee (97 RMB per order)
- ( R_d ) = Domestic sales ratio (80%)
- ( R_j ) = International sales ratio (20%)
- ( Q ) = Total sales (pieces)
Revenue Calculation
Domestic sales revenue: $$[ P_d \times (R_d \times Q) = 88 \times (0.8 \times 10000) = 88 \times 8000 = 704,000 \text{ RMB} ]$$
International sales revenue: $$[ P_j \times (R_j \times Q) = 200 \times (0.2 \times 10000) = 200 \times 2000 = 400,000 \text{ RMB} ]$$
Total revenue ( I ): $$[ 704,000 + 400,000 = 1,104,000 \text{ RMB} ]$$
Cost Calculation
Domestic shipping cost: $$[ (C_i + S_d) \times (R_d \times Q) = (2 + 12) \times (0.8 \times 10000) = 14 \times 8000 = 112,000 \text{ RMB} ]$$
International shipping cost: $$[ (C_i + S_j) \times (R_j \times Q) = (2 + 97) \times (0.2 \times 10000) = 99 \times 2000 = 198,000 \text{ RMB} ]$$
Total cost ( C ): $$[ 112,000 + 198,000 = 310,000 \text{ RMB} ]$$
Profit Calculation
Total profit ( \Pi ): $$[ \Pi = I - C = 1,104,000 - 310,000 = 794,000 \text{ RMB} ]$$
Analysis Results
| Item | Value |
|---|---|
| Domestic Revenue | 704,000 RMB |
| International Revenue | 400,000 RMB |
| Total Revenue | 1,104,000 RMB |
| Domestic Cost | 112,000 RMB |
| International Cost | 198,000 RMB |
| Total Cost | 310,000 RMB |
| Total Profit | 794,000 RMB |
Based on this analysis, assuming a total sales volume of 10,000 pieces, this business model would result in a total profit of approximately 794,000 RMB over 11 months. Therefore, we can confirm that this business model is feasible.
Conclusion
This young man’s success story shows us that with creativity and courage, one can find lucrative opportunities even without initial capital. He effectively utilized the cultural significance of Japanese omamori, combining it with reselling and marketing strategies, ultimately achieving significant financial success.
This case not only demonstrates the endless possibilities in entrepreneurship but also reminds us of the importance of honesty and ethics in our pursuits. I hope this story inspires more aspiring entrepreneurs to find their path to success.